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Shakib Khan
Jun 15, 2022
In Welcome to the Job Forum
The power of mobile video and the many Coinbase User List opportunities that exist for brands to engage in meaningful and creative ways on its platform,” Mark Read, WPP’s chief executive, said in a press statement. “I am delighted that we have Coinbase User List formed this global partnership, a first in our industry, and look forward to working with Tik Tok to ensure our clients continue to benefit from what its platform has to offer.” Tik Tok has steadily built out an advertising platform to capitalize on massive user growth, with areas like augmented reality (AR) in the spotlight. Last year, it introduced its first global platform for marketers, TikTok for Business, as well a new Coinbase User List Brand Scan AR format. WPP was one of the app’s early effects partners through its Subvr sive agency. Beyond gaining a more direct line into Tik Tok’s mobile innovations, WPP also has a closer ear to the ground with creators, some of whom reach tens of millions of followers and shape what’s Coinbase User List popular on the platform. The agency will apply its brand safety methodology and trove of client data to develop creator-focused APIs for TikTok, while Group M will drill down into brand safety and ad-verification controls — areas TikTok has put a bigger spotlight on amid heightened scrutiny. The app in October partnered with Open Slate, a provider of content ratings for digital platforms, to offer a third-party verified brand safety Coinbase User List solution to advertisers. The latest news marks another sign of maturity for TikTok, a social media disruptor that’s emerging from an extremely volatile period. The app owned by Chinese tech conglomerate Byte Dance was threatened with a ban by the Trump administration, which viewed it as a national-security threat. It has scrambled to iron out a deal that will preserve its operations in the U.S., though the ban order itself now seems unlikely to come to fruition.
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Shakib Khan

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